
Animal Welfare — Midwest Market Entry
Animal Welfare — Midwest Market Entry
Challenge
There was no existing presence to build on here, no donor base to draw from, nothing but the challenge of building a supporter base from nothing in a new region.
Result
- Over 10 months, across 2 cities and 15 activations
- More than 100 new regular donors acquired every single week
- An empty market turned into a recurring one from the ground up

